![]() However, businesses who want to implement Content Marketing on an international scale can’t just rely on the fact that language is the only barrier to cross.Ī few months ago, I came across Pam Didner’s blog. All the books, blogs and papers I had read so far had one thing in common: it was always mostly based on an American business philosophy or even data. Not surprising you might say, since I studied international marketing and have a multicultural background. ![]() International Content Marketing is one of my favorite topics. Pam’s book is a great way to start if you’re interested in content marketing strategies on an international level. With the ever-growing adoption of content marketing and further globalization of communications and marketing, it seems unavoidable that content marketing needs to stretch beyond borders.
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